I know this phrase is thrown around far too often in the beauty world – but if you colour your hair, or are starting to see grey’s coming through – this product WILL CHANGE YOUR LIFE!
Seriously, how many times have you looked at your hair and thought “arghh, I already need my roots done and yet I’ve only just had my hair coloured?” Or (dare I say it) there are some greys starting to peek through! Well, if getting to the salon every couple of weeks is just too hard (or perhaps a little out of your price range), then Color Wow Root Cover Up is going to be your new best friend.
Color Wow’s Root Cover Up covers roots in just a matter of seconds and leaves hair looking completely natural. Now she may kill me for writing this, but I know first-hand this product works flawlessly, as I tried Color Wow on my sisters hair (yeah she has a few greys peeking through) and they disappeared right before my eyes as I applied it. It has the consistency of what I can best describe as eyeshadow and is applied in the same way (only obviously you’re putting it on the roots of your hair – not your eyes). It’s a mineral powder with a unique oil-based, non-waxy formula that stays in place, creates multi-dimensional shine and looks totally natural, right up until you wash your hair. Each shade (there are six shades in total) contains a number of colours and pigments to ensure natural blending with the tones of your hair. Because of its extreme portability and ease of use, it’s ideal for travel and last-minute, on-the-go fixes. And because it’s free of dyes, Root Cover Up is every pregnant woman’s solution to the dilemma of avoiding hair colour during pregnancy.
Check out Color Wow’s demo vid to see how Root Cover Up works…
I think Federici – CEO of Federici Brands summed it up perfectly when he said “Think about it like this, there were phones, then there were smart phones. There were root retouchers and now there’s Color Wow”.
Color Wow Root Cover Up will be on counter at Farmers department stores from March 23rd 2014, retailing for $49.90.
You’re welcome!
Ange xx
Gurlinterrupted
A Girl Interrupted By Fashion, Beauty & Anything Pretty That Catches My Eye
