Deconstructed: The Anatomy of a Marc Jacobs Bag

It’s fair to say Marc Jacobs has launched his share of shock-value campaigns – he made Miley Cyrus the controversial face of his S/S 2014 campaign and Jacobs posed naked for his Bang men’s fragrance ad in 2010;  but his newly launched Incognito bag gives homage to ‘understated’.

A modern interpretation of a doctor’s bag with clean lines and hand-constructed pleat detailing, the Incognito is now available at Marc Jacobs stores in a range of custom colours and materials (price ranges from $2,100 – $38,000).

TMagazine brings us this up-close exclusive video, showcasing the painstaking process of constructing a Marc Jacobs bag (comprised of 124 different pieces) at Jacobs’s atelier in Milan.

Check out our pictorial of the new ‘Incognito’ bag – deconstructed!