What a FABULOSO evening last night at the ‘Razzle Dazzle & Sequins’ evo event, held at Studio Luminere in Parnell.
International Creative Director Leonard Newton presented evo’s new FABULOSO range and gifted us his wisdom on the latest hair tips and trends for 2013.
If you’ve not yet heard of evo, you are missing out on pretty much THE coolest and BEST range of hair products!
When I received the invite to the evo event I was elated because I’ve actually been using evo products for a couple of months now – The Great Hydrator Moisture Mask and Shampoo & Conditioner will change your life – they are beyond amazing!! As for their marketing, well, it’s second to none. It’s to the point, no gimmicks and just tells it like it is (in a very smart and sassy way).
Check out some of my photos from last night’s event, some very cool marketing; and proof that I have ZERO willpower…
Leonard Newton working his magic
Leonard and audience participant creating some magic on a model
Leonard working his magic with some fab braids
Marvellous Marketing by evo
More Marvellous evo Marketing
I had to include this piece of marketing – just brilliant!
FABULOSO range of colour intensifying conditioners
The FABULOSO range (for every hair colour)
The Beautiful evo Range
And here is where I lost my willpower – I HAD to have this! (don’t you just love the description on the can)
WARNING – things are gonna get creepy now…
OK – this is creepy, yet somehow intriguing. A skull made of hair, gifted to Leonard by locals.
The evo range is distributed exclusively through the very best New Zealand salons and is found wherever good hairdressers are stocked. Phone 0800 25 25 30 for your nearest stockist.
Ange x
Gurlinterrupted
A Girl Interrupted By Fashion, Beauty & Anything Pretty That Catches My Eye
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I love their marketing! So clever and looks great too!
Fab right?! So, so good! xx