Essie – Coveted, loved and adored…
The Queen loves the shade Ballet Slippers and Kate Middleton chose to wear Allure to her nuptials to Prince William last year. Lady Gaga paired Merino Cool with her infamous meat dress and Angelina Jolie adores Mademoiselle.
Never before has a nail polish brand gained such a celebrity following. Loved by A-listers worldwide, essie has been adorning nails for more than 30 years and now it’s available to even more New Zealand women.
Yesterday media were invited to celebrate and experience the NEW and IMPROVED essie nail formula first hand…
Held in the beautiful surroundings of The Pavillion in Kohimaramara, guests mingled and sipped on mocktails (and perhaps a cocktail or two) before walking the gardens of The Pavillion, overlooking the water, to peruse all the stunning hues of essie’s vast colour range. And before the day came to an end everyone received a ‘nail makeover’ from a lineup of manicurists with essie nail colour and care products at the ready (with each guest receiving a selection of colours matched to their personal style – how cool is that).
So, what’s new with the already ‘world-famous’ essie? L’Oréal has relaunched the essie nail brand with a larger range of shades and care products, with wider distribution, but most importantly – essie has a new and improved, thicker formula combined with a wider paddle brush that ensures ease of use and an even, smooth finish (less expensive salon visits, more at-home manicures – that’s what we like to hear!).
With 100 colour shades from neutrals to pinks, corals to reds and greens to blues, there’s a perfect essie shade for everyone. And now, given the essie re-launch in New Zealand, the internationally renowned brand has become even more accessible to every kiwi woman.
Check out a few of the highlights from the day, along with proof that even before essie launched their ‘new and improved’ formula, I was already a huge fan, with a shot of some of my favourite essie colours I’ve been donning for years now – because after all, nails are the best accessory…
My current essie nail colours: clockwise from top left – Wicked, Chinchilly, Bahama Mama, Angora Cardi, Lapiz of Luxury, Demure Vix, Nice is Nice, All In One base/top coat
Product Range:
essie nail care RRP $24.99
essie nail colour RRP $22.99
Ange x
Gurlinterrupted
A Girl Interrupted By Fashion, Beauty & Anything Pretty That Catches My Eye
What is the colour in the first picture? Is it First Timer?
Hey Louise, WOW you are good! Yes that is indeed First Timer 🙂
xx
Haha only because I’ve had my eye on that colour for quite a while 🙂 The pictures of the relaunch look amazing!!!
Still, quite an eye for colour/names given there are a million out there 🙂 The launch was beyond amazing, I felt like I was in a candyland of beauty!
x
Gorgeous! Essie are definitely one of my favourite brands and I was very happy to see them relaunch in NZ!